Articles

• October 1, 2026

  A Warning Nobody Has to Sign For Is Just a Suggestion

  One of the things I found was that early site surveys had already told us where connectivity would be hard. Somewhere between the survey and the install, that input got ignored.

• September 29, 2026

  I Set a 1% Adoption Rule at PlayStation. Then I Had to Walk It Back.

  So for the teams I owned, I set a rule. Make a convincing case and we'll build it. Then show us it's actually adopted and used by at least 1% of the user base.

• September 24, 2026

  I Rode in Two Generations of Waymo on the Same Day. It Felt Like Two Different Companies.

  Same company, same city, same day: a confident chauffeur and a teenager behind the wheel. In software-defined vehicles, the software generation is the product's personality.

• September 22, 2026

  Everyone at the Show Told Me They Were "Doing AI." Nobody Could Tell Me Why.

  A dozen conversations at Dreamforce, one answer every time: we're doing AI. Not one company could name the problem it was solving.

• September 17, 2026

  We Built for the Wrong Market and Accidentally Shipped the Heart of the Next Console Generation

  At AMD we aimed the APU at set-top boxes. Every OEM wanted one more feature. The building blocks we assembled quietly became the heart of the next PlayStation and Xbox.

• September 15, 2026

  We Built a Cross-Platform UI Engine Years Before Flutter. It Didn't Matter.

  Our weather app needed one design that rendered on every Android device. We built the engine years before the market proved the problem was real, and never looked up to see it.

• September 8, 2026

  The Product Test That Was Never About the Person

  Every new hire at Creative Labs got a sealed retail box and no instructions. They thought the test was about them. It never was.

• September 10, 2026

  The Journey Map That Told Us to Do Less

  OnStar uptake was stuck near 20%. The fix wasn't more research, ads, or education. It was deleting work three teams each required.